A month ago MINI released it’s new brand strategy focused on a less is more philosophy and a higher degree of sophistication. While the 2016 Clubman was held up as an example of this, the first tangible piece of the strategy to hit the market will be a completely redesigned MINI Connected App.
Gone are the superfluous features that have littered the app for years. Instead we have a very focused set of functionality that seeks to solve a few key problems in a simple and effective way. The new app replaces the old MINI Connected and will be available on Apple’s App Store as a free update.
Motoring File has all the details of the revised app here.