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The MINI vision of the future

A new era has begun. That is the key message of the new BMW film released today through all online channels (https://youtu.be/RMMQxoWN0R8). For the first time, the film “A NEW ERA” shows all four BMW Group Vision Vehicles side by side. One year after the company’s centenary, the world’s leading premium manufacturer of automobiles and…

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MINI debuts visionary concept for interior design

MINI has teamed up with New York architects SO-IL to unveil the installation MINI LIVING – Breathe at this year’s Salone del Mobile in Milan. MINI LIVING – Breathe is a forward-looking interpretation of resource-conscious urban living within a minimal physical footprint. The installation calls into question conventional living concepts and demonstrates how architecture can…

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2017 MINI JCW Countryman

The second generation of the MINI Countryman is the biggest and most versatile model in the entire range of the tradition-steeped British brand. And another superlative now applies to the power unit of the MINI John Cooper Works Countryman. With an output of 228 hp, it is the most powerful engine ever to be fitted…

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MINI just partnered with Nikon

File this one in “weird and unexpected,” as today Nikon announced they have partnered with MINI to use the new KeyMission 360 camera to produce marketing materials in 360 degrees. Nikon says that the global partnership will offer “new virtual reality driving experience for new cars even before they become available.” Resource has the original…